Axfood

Sweden's second-largest food retailer — from discount to hypermarket

Swedish flagSweden AXFO · Nasdaq Stockholm

Quick Facts

Legal Name
Axfood AB
Founded
2000
Headquarters
Stockholm, Sweden
CEO
Simone Margulies
Employees
15,620 (2025)
Revenue
SEK 84 billion (2024)
Market Share
~27% (Sweden)
Website

Overview

Axfood is Sweden's second-largest food retailer, with a market share of approximately 27% and sales exceeding SEK 84 billion. The company was formed in May 2000 through a merger of Hemköp and D&D Dagligvaror, simultaneously acquiring Spar Sverige and Spar Inn Snabbgross. The driving force behind the consolidation was Axel Johnson AB, the family-owned holding company of the Ax:son Johnson dynasty, which remains the principal owner with 50.1% of shares.

Today, Axfood operates five main business segments: Willys (Sweden's largest discount grocery chain), Hemköp (mid-market grocery with e-commerce), City Gross (hypermarket format, fully acquired in 2024), Snabbgross (restaurant and foodservice wholesale), and Dagab (the group's supply chain, purchasing, and logistics backbone). The group runs 389 company-owned stores and 258 franchise locations, with over 700 additional collaborating retailer-owned stores.

Axfood has invested heavily in automation and logistics. Its highly automated distribution centre in Bålsta, commissioned in 2023, is one of the most advanced grocery logistics facilities in the Nordics. The company has also been a leader in sustainability, with 27.2% of sales from sustainability-labelled products in 2024.

Stock Listings

ExchangeTickerISIN
Nasdaq StockholmAXFOSE0006993770

Axfood has been publicly listed since 1997 (originally as Hemköp). The stock is included in the OMX Stockholm Large Cap index.

Major Shareholders

Axel Johnson AB holds a controlling 50.1% stake, making the Ax:son Johnson family the dominant shareholder. The remaining shares are held by institutional investors and private shareholders.

ShareholderStakeType
Axel Johnson AB (Ax:son Johnson family)50.1%Controlling owner
Cliens Kapitalförvaltning AB~1.6%Swedish fund manager
Nordea Investment Management~1.5%Nordic institution
ODIN Forvaltning AS~1.1%Norwegian fund manager
Spiltan Fonder AB~0.6%Swedish fund manager
Free float (institutional + retail)~45.1%Public shareholders

Store Chains & Subsidiaries

Retail Chains (Group-Owned)

W
Willys
Discount Grocery
Hemköp
Mid-Market Grocery
City Gross
Hypermarket (since 2024)
Snabbgross
Restaurant Wholesale

Supply Chain & Logistics

Dagab
Supply Chain & Purchasing

Franchise & Partner Chains

Tempo
Mini-Mart / Convenience
Handlar'n
Village / Rural Grocery
M
Matöppet
Local Grocery

Other Brands & Interests

U
Urban Deli
Restaurant / Deli Concept
E
Eurocash
Cross-Border Shopping
A
Apohem
Online Pharmacy (part-owned)

Private Label Brands

G
Garant
Organic & Quality
E
Eldorado
Everyday Essentials
F
Fixa
Household Products

Ownership Chain

The Company
Axfood AB (Willys, Hemköp, City Gross, Dagab, Snabbgross)
↓ 50.1% owned by
Principal Owner
↓ owned by
Ultimate Owner
Antonia Ax:son Johnson & Family (5th generation, since 1873)

The remaining 49.9% is publicly traded on Nasdaq Stockholm. The Axel Johnson Group also owns Dustin (50.1%), Martin & Servera, and Axel Johnson International.

Key Milestones

YearEvent
2000Axfood founded through merger of Hemköp and D&D Dagligvaror. Willys Cash and LL:s Livs consolidated under Willys brand.
2003Private label assortment launched at Willys and Hemköp.
2009Garant private label brand introduced (organic & quality focus).
2016E-commerce launched at Willys and Hemköp.
2017Acquired Mat.se, Middagsfrid, Eurocash, and Apohem.
2019Construction began on automated logistics centre in Bålsta.
2021Acquired Bergendahls Food; obtained 9.9% stake in City Gross.
2023Bålsta logistics centre fully commissioned.
2024Full acquisition of City Gross completed, adding hypermarket segment.

Frequently Asked Questions

Who owns Axfood?
Axfood is majority-owned by Axel Johnson AB, which holds 50.1% of shares. Axel Johnson AB is owned by the Antonia Ax:son Johnson family, a fifth-generation Swedish business dynasty dating back to 1873. The remaining 49.9% of shares are publicly traded on Nasdaq Stockholm (ticker: AXFO).
Where is Axfood headquartered?
Axfood is headquartered at Solnavägen 4 in Stockholm, Sweden.
What store chains does Axfood own?
Axfood owns Willys (Sweden's largest discount grocery chain), Hemköp (mid-market grocery and e-commerce), City Gross (hypermarket format, acquired 2024), Snabbgross (restaurant wholesale), and Dagab (supply chain and logistics). The group also operates Tempo, Handlar'n, and Matöppet franchise stores, and holds interests in Urban Deli, Eurocash, and Apohem online pharmacy.
Is Axfood publicly traded?
Yes. Axfood is listed on Nasdaq Stockholm under the ticker symbol AXFO (ISIN: SE0006993770). The stock is part of the OMX Stockholm Large Cap index. However, Axel Johnson AB holds a controlling 50.1% stake, so the effective free float is approximately 49.9%.
What is the difference between Willys and Hemköp?
Willys is Axfood's discount format, competing with Lidl and offering the lowest prices. Hemköp is the mid-market format with a wider assortment, more fresh produce, and a stronger emphasis on service and e-commerce. City Gross, acquired in 2024, is the hypermarket format with even larger stores and food halls.

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Sources

  1. Axfood — Axfood in Brief (accessed 10 March 2026)
  2. Axfood — Organisation (accessed 10 March 2026)
  3. Axfood — Our History (accessed 10 March 2026)
  4. Axfood — Investors (accessed 10 March 2026)
  5. MarketScreener — Axfood Shareholders (accessed 10 March 2026)
  6. Axel Johnson — History (accessed 10 March 2026)
  7. Wikipedia — Axfood (accessed 10 March 2026)
  8. Wikipedia — Ax:son Johnson family (accessed 10 March 2026)