FinlandQuick Facts
Overview
Paulig is a Finnish family-owned food company with a history stretching back to 1876, when Gustav Paulig — a merchant from Lübeck, Germany — established a trading and agency business in Helsinki dealing in coffee, spices, sugar, oils, rice, and dried fruit. What started as a small import house has grown into a EUR 1.2 billion enterprise with 2,500 employees across 13 countries, selling products in over 70 markets worldwide.
The company operates through two business areas: Branded (59% of revenue) and Customer Brands (private label and industry customers). The Paulig coffee brand is Finland's most loved coffee brand, consistently voted the most sustainable beverage brand in Finland for seven consecutive years. The acquisition of Swedish spice company Santa Maria in 2007 transformed Paulig from a Nordic coffee company into a broader food group, making it Scandinavia's leading spice and tex-mex brand.
In 2024, Paulig achieved record revenue of EUR 1.2 billion (up 2.7%), with an EBITDA of EUR 133 million. The company continued its acquisition strategy, purchasing UK-based Panesar Foods in October and agreeing to acquire the iconic Dutch Conimex brand from Unilever in December. About 52% of Paulig's revenue now comes from outside the Nordics, reflecting its growing international footprint. The company has set a Net Zero target for 2045 and has already achieved a 28% reduction in greenhouse gas emissions.
Stock Listings
Paulig is not publicly traded. The company is 100% family-owned and has never been listed on any stock exchange. In the company's history, third-generation member Robert Paulig pushed for a public listing, but the family ultimately decided to remain private.
Ownership & Family Shareholders
Paulig Ltd is owned entirely by the Paulig family, now in its fifth generation. All voting power rests with family members, who appoint the board and make all strategic decisions free from external shareholder influence.
| Name | Role | Since |
|---|---|---|
| Jukka Moisio | Chairman of the Board | 2020 |
| Eduard Paulig | Vice-Chairman (Family representative) | — |
| Anna Paulig | Board Observer (Family representative) | 2024 |
| Mathias Bergman | Board Member | 2020 |
| Petra Teräsaho | Board Member | 2020 |
| Christina Wergens | Board Member | 2020 |
| Arancha Cordero | Board Member | 2024 |
| Rob Versloot | Board Member | 2024 |
The Paulig family holds 100% of shares. Specific ownership splits between family branches are not publicly disclosed.
Brands & Products
Coffee
Spices & Tex-Mex
Grains, Seeds & Plant-Based
Ownership Chain
Paulig has been family-owned for nearly 150 years. Key family milestones: Gustav Paulig founded the company in 1876. After his death in 1907, his wife Bertha Paulig became one of Finland's first female corporate leaders. Their son Eduard became managing director in 1919. Fourth-generation Bertel Paulig served as CEO in the 1980s. Family member Eduard Paulig currently serves as Vice-Chairman of the Board.
Frequently Asked Questions
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Sources
- Paulig Group — Family-Owned Company Since 1876 (accessed 10 March 2026)
- Paulig Group — 2024 Financial Results (accessed 10 March 2026)
- Paulig Group — Annual Report 2024 (accessed 10 March 2026)
- Paulig Group — What We Do (accessed 10 March 2026)
- Wikipedia — Paulig (accessed 10 March 2026)
- Pestel Analysis — Who Owns Paulig Group? (accessed 10 March 2026)
- Cision — Paulig Foods Division (accessed 10 March 2026)